Posts tagged with "technology"
If you, like me, were born in the 1980s, then you are a member of the generation of analog natives - those who grew up during that period in which the Information Age reached the masses. Of course, all of humanity up until that point lived fully analog lives; but uniquely, our generation is the one which experienced first-hand the transition from the analog to the digital world. So “analog native” is only meaningful in a world in which such thing as a “digital native” exists as a counterpart.
About 13 years ago I built a web shop for my dad’s company. Like many small businesses, the company does not have an in-house development or IT department, so anything vaguely website-related tends to end up in my inbox. This is how I recently found myself in a conference call with Dom from IntegriMart1, a company which provides marketing tools for websites. This type of business is known as a “marketing tech” company, sometimes abbreviated to the crap-sounding “martech”, and a close cousin to “adtech”.